The bigest place on island is town Pag. Pag is the town of the sea salt. The importance of the salt was the main reason that Pag was constructed in the 15th century, according to a plan and as a fortified town. The original salt manufacture by draining of the sea, which is brought in the small clay pools (saline), is still present on the island. These salt pools are not only an authentic relict of the past but also an interesting photographic motif. The town of Pag is also the town of needlework- the famous lace. Every lace is a unique item. The slow and demanding process of making them has been nourished through centuries and still lives in the streets of the old town.
The most interesting cultural and historical place on the island – the town of Pag – is not the oldest place on the island as well. One kilometer to the south, there are the remains of a settlement (a fortified convent and a church) which preceded today’s Pag – the Old town of Pag which the king Bela IV granted the status of the Royal Borough, on 30th March 1244.
In 1443, the construction of the new town started according to the strict designs of Juraj Dalmatinac, Renaissance sculptor and architect. It ended two centuries later. There is the parish Church of the Assumption on the main town’s square. This church is a valuable cultural and art monument because of its exterior and interior architectural solutions, as well as the exhibits. The town abounds in beautifully carved doorposts on the entrances of the noblemen’s houses and yards, small baroque balconies, stone coats of arms from the period 15th - 18th century and a magnificent portal on the Duke’s palace. This well-preserved mediaeval town, whose center is the cultural monument, even today performs the function of the administrative, cultural and mercantile center. The Benedictine convent of St. Margarita, besides numerous valuable sacral relics and pictures, cherishes also the tradition of making “baškotini”, the aromatic crunchy biscuits that are offered at the entrance of the convent.
During the summer season, the winter (in February) and summer (at the end of July) carnivals, there is a rich cultural and entertainment program. “Pag’s Slave girl”(a kind of a “miracle play”), folklore, the carnival wheel dance (so called “kolo”) accompanied by the brass band, old folk costumes, old songs and dances with “mišnjice”, (a kind of an instrument) are the distinguished parts of the centuries-long tradition.
The bay of Pag is rounded by 20 km of the gravel and sandy beaches. Beside 4 hotels, the town offers trendily equipped capacities in private accommodation. In a dry-land continuation of a shallow bay hides yet another natural wealth – mud which has been tested and proved to be curative.